Conversion rate optimization is still just as important to SEO lead generation as ever. If you’re interested in learning how to generate leads for SEO, here are some must-know tips from foremost lead generation experts to assist you with conversion rate optimization.
- Take the Time to Study Your Site’s Traffic Data
As basic as it might sound, you must spend time studying your website traffic data to gain insights into performance. A number of website analytics tools are available to assist with this, including Google Analytics. With this information, you can discover who is really visiting your website. Furthermore, you can discover which pages on your site are losing the most customers.
- Analyze the Behavior of Visitors
After you have identified the areas of your website that need work, the next step should be to evaluate where you can optimize your website. Lead generation through SEO requires looking for elements or areas within your website that are preventing visitors from converting. An experienced SEO firm can utilize a variety of behavior analysis tools to identify exactly where and why your visitors are losing interest.
- Ask Your Visitors for Insight Using Real-Time Surveys
Real-time surveys can prove to be invaluable in terms of obtaining crucial feedback from your visitors while they are actually on your website. This is when visitors have the most information about your website, which will provide you with the most reliable feedback. You can even set up specific triggers to determine when a visitor sees a survey, such as immediately after he or she abandons a shopping cart.
- Personalize your Website
Despite the fact that the personalization of websites has become a priority, far too many marketers are still ignoring the need to invest in website personalization. Regardless of the type of website you operate, it is imperative that you provide personalized content to visitors. Doing so not only improves user experience but also boosts conversions. The key to successful website personalization is making sure you are aware of the various types of users who visit your website and then taking the time to create content that specifically caters to those demographics.
- Track Conversions
Finally, you must track all conversions. This includes both big conversions and small conversions, whether it’s downloading a whitepaper or requesting an estimate. Many times, marketers fail to track the small conversions, erroneously believing they do not matter. In the end, however, it is those small conversions that lead to big conversions, meaning they matter quite a lot, so don’t ignore them.