Content Marketing Services

Content

Creating jaw-dropping content is
critical for brands to succeed online.

Digital Marketing
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Without relevant, shareable, linkable and search-friendly content, brands will always be swimming upstream. With approximately 27 million pieces of content being shared daily it is becoming increasingly difficult to stand out from the crowd. By creating authentic and bespoke content, tailored to your audiences’ interests, you can amplify your brand message whilst ensuring that you are increasing your SEO visibility and supporting your overarching digital strategy. Regularly producing tip-top content is vital for any brand that wants to perform. Now, make no mistake, technical SEO is crucial to perform well online, but search engines today are ravenous for rich, shareable and search-friendly content, too. Brands that produce it, perform. Those that don’t, won’t (at least, not as well). Our in-house experts leverage the content we create to secure reach, high quality follow-links and action. In short, we ensure that every possible ounce of value is extracted.
expertise

Our
content marketing expertise in Delhi, India

Regularly producing tip-top content is vital for any brand that wants to perform in the natural search results.

01
01
Data and Ideation

Data forms the backbone of every successful digital campaign. From great audience insights to granular keyword landscaping it's crucial that you understand what content you should be creating and why. By informing the ideation process with data you remove the guesswork and give the content the best chance of success.

02
02
Content creation

From copywriting and video to data-driven apps and micro sites, Found will create relevant, shareable, high-value content to suit a brand's requirements.

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03
PR and Outreach

Targeted PR and outreach of key content pieces accelerate and amplify their exposure. If you’re going to spend money and effort creating content, then make sure people are seeing it. Our outreach team works closely with the content team to connect the dots from beautiful content to exceptional exposure.

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04
Storytelling and Creative

Digital content helps brands tell stories and curate experiences that people want to engage with and share. From corporate explainers to experiential prose, Found will create the right story, for the right audience.

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    process

    Our Process

    With such a valid emphasis on good content, it’s essential that we start content projects by gaining a true understanding of your business – learn exactly what you do, who you want to see your content and what you want to achieve. The latter could be brand awareness, backlinks, increased traffic or a mixture of them all. Once we know what you’re trying to achieve, we can strategically go through each stage of our content marketing process from ideas creation to execution and promotion.

     
    Research
    Using a mixture of channels, including market data, customer research and our proprietary software, we perform thorough background research on your industry.
    01
    Ideation
    Based on the research data, we brainstorm content ideas, validate these with influencers, refine the concepts, and then create a design and content brief.
    02
    Creation
    We use the content brief to create the design, copy and technical implementation of the chosen idea.
    03
    Launch
    This phase ensures that launch goes smoothly. We work from our technical checklist, which includes making sure tracking is set up correctly and social tagging is implemented.
    04
    Promotion
    Using a mix of owned, earned and paid channels, we promote the piece of content to ensure maximum exposure to your target audience.
    05
    Conversion
    Using a mixture of micro-conversions, well-placed calls to action and remarketing, we ensure that we bring visitors into your conversion funnel.
    06
    Review
    Finally, we review successes and failures and create a lessons learned document to be used with future pieces of content.
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