Search Engine Optimisation?
First things first, SEO, or search engine optimization is a technique whereby, businesses operating online can increase their visibility on the internet and also accumulate more traffic. It involves optimizing the content of a website through relevant keywords, inter text links and a lot more so that a website improves its ranking and finds a favorable position on search engine
Increasing your visibility on SERP through SEO takes time, unlike pay per click, which can offer instant exposure. However, research shows that organic traffic can convert 4 times more than the paid results, and is more cost effective in the long run.