As a business owner, you know that your website is one of the most important ways to capture the attention of your target audience. In order to get high rankings on search engines, you will need to effectively use various effective SEO strategies. The issue for some people, however, is remembering to use every one of these strategies while keeping related points in mind. Here are some of the most important items that should always be on your SEO checklist as a business owner, Web designer, or marketer.
Researching Keywords for Your SEO Campaign
The very first item that needs to be on your SEO checklist is to do keyword research before you ever start selecting keywords. Some keywords will be better than others, and it is not always easy to tell based on intuition or personal knowledge alone. You can brainstorm a list of potential keywords or use an online resource, such as Google Keyword Planner, Ahrefs, MOZ etc. After that, with these keyword tools find the keywords that have a great deal of searches but less competition. Keep your list of good keywords for website content, blogs, etc.
Optimize Your Website for SEO
Optimizing your website can be grouped as one item on your SEO checklist, but in reality it is a whole group of actions. You will need a title tag for each of the pages, and this needs to be within 60 characters. Then you have to create a meta description for each page as well that is less than 155 characters. You also need to make sure that your website has your target keyword and is easy to get to within a few clicks from the homepage.
Build Links for Your SEO Checklist
To significantly help your website’s ranking, you will also need to build up a great deal of links. Doing this will take several sub-steps on your SEO checklist, as you will need to first research your competitors. Figure out which websites link to them as well as what type of anchor text is usually used. You can then use this information as a guideline and even ask some of the same websites that link to your competitors to link to you as well. Also take the time to make sure that anytime you are mentioned in a press release, there is a link to your website, and don’t be afraid to post the occasional link in community boards or industry associations’ websites.
Get the Major Domains on Your SEO Checklist
One part of the SEO checklist is to plan ahead. Instead of simply getting your website’s domain and thinking this is the end of it, go a step farther. Take the time to claim the domains or business usernames for other major networks. This includes social media sites, such as Facebook, Twitter, Tumblr, and YouTube, as well as other options, such as Live Journal and WordPress. This will not only give you the opportunity of expanding onto these pages, but also prevent others from creating false content in your name.
Google Authorship Markup on the SEO Checklist
To help your search engine optimization efforts even more, take the time to create a Google Authorship Markup as part of your SEO checklist. The information will then appear on Google News and the Web search from Google, giving viewers the option to see more of your articles, therefore promoting your company and website.