Social Media Optimization

What Is Social Media Marketing?

Social Media Marketing

Social media is certainly no longer a newcomer, but do you really know what is involved in social media marketing? At its most basic level, social media marketing involves the process of driving traffic or exposure through the use of social media platforms, such as Twitter and Facebook. Social media sites themselves can vary somewhat based on how they are designed. While Twitter gives users the ability to share updates and messages, Facebook is much broader, giving users the opportunity to share not only updates but also photos and videos.

So, how exactly are social media marketing and search related? On the surface, it might seem as though the two are quite different, but in reality, they are closely intertwined. Social media is often responsible for the discovery of all types of new content, including news stories. In addition, social media can actually be leveraged for link building to support your SEO efforts. You might be surprised to discover that searches are also frequently performed on social media sites for the express purpose of locating content, which in turn can lead to increased exposure.

Among the most popular social media sites used today for social media marketing include:

  • Twitter
  • Facebook
  • Pinterest
  • Instagram
  • LinkedIn
  • Google+
  • YouTube

By taking advantage of the marketing opportunities offered by these social media sites, it is possible to connect and interact with your audience in a much more personalized manner than is possible with traditional marketing. While there is sometimes a misconception that social media marketing is complicated, it can actually be as simple as having an account on Twitter or a company blog. Of course, you can also execute a much more comprehensive social media campaign that encompasses sites such as Twitter and Facebook, includes blogs and even podcasts and videos.

The easiest and most straightforward method for engaging in social media marketing is to tag blog entries and articles so that they can be easily shared on social media sites. Since this form of social media marketing can be easily automated, it is also the simplest method to put into action.

If you wish to engage in a more comprehensive method, the next step would be to establish accounts on one or more social media networks. Such networks not only provide you with a place where you can publish your message, but they also offer a place where you may interact with prospects and customers.

Twitter, in particular, has grown at near lightning speed, particularly when it comes to social media marketing. Along with helping you to increase your number of followers, Twitter can be especially beneficial for interacting with fans and customers. Although Twitter has a lot of benefits, it is also certainly not the only social media platform available that can be leveraged for social media marketing efforts. Your choice of which platform to utilize for your marketing efforts will often come down to your specific target audience and which platform is most popular with that audience. Keep in mind, the more you interact, the better your results will be.

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