eCommerce SEO

What is eCommerce SEO and Why Do You Need It?

Imagine you have an online store, and you want more people to find it when they search for products online. That’s where eCommerce SEO comes in. It’s like giving your store a special treatment so that when people search for things related to what you sell, your store shows up at the top of the list. This is important because when more people see your store, more people are likely to buy from you.

The Good Things eCommerce SEO Brings


Ecommerce SEO is a powerful tool that can help you to improve the visibility and ranking of your website in search results. This can lead to a number of benefits, including:
  • Increased visibility: When your website is optimized for SEO, it will be more likely to appear in search results for relevant keywords. This means that you will get more traffic to your website, which can lead to more sales.
  • Increased credibility: When your website is optimized for SEO, it will be seen as more credible by search engines and potential customers. This can lead to more sales and better relationships with customers.
  • Increased customer satisfaction: When people have a good experience shopping on your website, they are more likely to be satisfied with their purchase and come back to shop again. SEO can help to improve the customer experience by making your website more user-friendly and relevant.
  • Increased brand awareness: When your website is optimized for SEO, it will be more visible to potential customers. This can help to increase brand awareness and attract new customers.
  • Increased market share: By improving your website’s SEO, you can gain a competitive advantage over other ecommerce businesses. This is because you will be more visible in search results and more likely to attract customers.

How Does eCommerce SEO Work?

Think of eCommerce SEO like a makeover for your online store. We improve different parts of your store to make it look attractive to both customers and search engines. We make sure your store’s structure, the words you use, the pictures you show, and even the short descriptions all work together to make your store shine bright on the internet.

Steps We Take to Boost Your Store

To make your online store a success, we follow these steps:

Keyword Research

We conduct keyword research to identify the terms that your target customers are using to search for products or services like yours.

Content Optimization

We optimize your website's content for your target keywords, making sure that your content is relevant, informative, and well-written.

Backlink Building

We build backlinks to your website from other high-quality websites, which helps to improve your website's authority and ranking in search results.

Technical SEO

We make sure that your website is technically sound and optimized for search engines, so that it can be crawled and indexed easily.

User Experience

We make sure that your website is user-friendly and easy to navigate, so that your customers have a positive experience when they visit your website.

Reporting and Analysis

We track your progress and make adjustments to our SEO strategy as needed, so that you can see the results of our efforts.

“Numerique PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”

Director of Marketing
Zarra Home

5000+ Client reviews

Why eCommerce SEO services can bring in the numbers


of all e-commerce traffic comes from organic search results.


of e-commerce orders are directly linked to organic traffic. 


of small-to-midsize businesses have optimized websites.


FAQs about eCommerce SEO services

Looking to learn more about eCommerce SEO services for your business? Browse our FAQs:

Anyone who has an online store and wants more people to buy from them should use eCommerce SEO. Whether you’re a small business or a big one, if you sell things online, eCommerce SEO can help you reach more customers.

There are a number of factors that affect the SEO of an eCommerce website, including:

  • The use of relevant keywords throughout the website, including in the title tags, meta descriptions, and content.
  • The quality and relevance of the content on the website.
  • The structure of the website, including the use of internal links.
  • The number and quality of backlinks to the website.
  • The mobile-friendliness of the website.

The most important SEO factors for eCommerce websites are:

  • Keyword research: The first step to improving your website’s SEO is to do keyword research to find the keywords that people are using to search for the products or services you offer.
  • Content optimization: Once you have identified your target keywords, you need to optimize your website’s content for those keywords. This means using the keywords throughout your website, including in the title tags, meta descriptions, and content.
  • Backlinks: Backlinks are links from other websites to your website. They are a valuable signal to search engines that your website is authoritative and relevant.
  • Technical SEO: Technical SEO refers to the technical aspects of your website that affect its SEO, such as the speed of your website and the way it is structured.
  • Mobile-friendliness: More and more people are using their mobile devices to search for products and services online. It is important to make sure that your website is mobile-friendly so that it can be easily viewed and used on mobile devices.

There are a number of things you can do to improve the SEO of your eCommerce website, including:

  • Do keyword research and optimize your website’s content for your target keywords.
  • Build backlinks to your website from other high-quality websites.
  • Make sure your website is technically sound and mobile-friendly.
  • Use SEO tools to track your progress and make necessary adjustments.
  • Hire an experienced SEO professional to help you improve your website’s SEO.

Some common SEO mistakes that eCommerce businesses make include:

  • Not doing keyword research and optimizing their website’s content for their target keywords.
  • Not building backlinks to their website.
  • Ignoring technical SEO issues.
  • Not tracking their SEO progress.
  • Not hiring an experienced SEO professional.

There are a number of ways to track the SEO performance of your eCommerce website, including:

  • Using Google Search Console to track your website’s rankings in search results.
  • Using Google Analytics to track your website’s traffic and conversion rates.
  • Using SEO tools to track your website’s backlinks and technical SEO issues.

SEO can provide a number of benefits for eCommerce businesses, including:

  • Increased traffic to your website.
  • Increased visibility in search results.
  • Increased conversion rates.
  • Increased brand awareness.
  • Increased sales.