As a business owner, you probably already know that SEO is one of the best ways to attract potential clients. The only problem is that SEO can be fairly complicated, and it is common for strategies to change over time. Google, for example, has occasionally changed its policies, meaning that methods that used to work (such as having a large quantity of bad backlinks) will actually hurt more than help. Even if you think you know search engine optimization, take the time to make sure that you are aware of the following SEO mistakes to avoid.
Overstuffing with Keywords Is an SEO Mistake
In the past, the goal with keywords used to be to use them incredibly frequently with the goal of making it obvious that your site is relevant to the term. In recent years, however, Google has started to crack down on this practice, as it is considered spam. Because of that, you should be sure to use your keywords sparingly; find the right balance between using them enough to be considered relevant but not so often that they are considered spam. One idea is to have a main keyword and then several smaller, related keywords.
Including Weak Links Is an SEO Mistake to Avoid
As mentioned earlier, it used to be that the more links you had going back to your website, the better. Now, however, this is one of the most common SEO mistakes to avoid. Google is also starting to see these as spam, so you need to make sure that instead of quantity, you go with quality when it comes to links. Experts say that the best way to get backlinks is create quality content and let them happen naturally.
Not Integrating with Mobile Devices Hurts Your SEO
In today’s world, almost everyone in your target audience has a smartphone or tablet. That means that it is incredibly likely they will want to access your page from their mobile device. It may seem like a daunting task at first, but in reality there are plenty of programs that can easily and quickly convert your page for you.
Not Using Social Media Is an SEO Mistake
As with mobile devices, people are also increasingly relying on social media. This means that if you truly want to do well with SEO, you need to consider these websites as well. In fact, social media can play a large role in how you are ranked in Google and other search engines. You can use Google My Business to easily but effectively increase your organic rankings. As a bonus, this will help more people become familiar with your brand.
Lack of Quality Content Can Be an SEO Mistake to Avoid
When it comes to your website, the content is one of the most important features; after all, that is technically what your page revolves around. The best idea is to write your content with the visitor in mind; don’t think about promoting yourself while writing it. Use articles and media that your visitors want to see, and you will find yourself avoiding one of the most common SEO mistakes.
Using the Same Titles or Meta Descriptions Can Be an SEO Mistake
A final one of the SEO mistakes to avoid that is worth mentioning is using the same title or meta description in multiple spots. For search engines to give you a better ranking, all of your content, including titles and meta descriptions, must be original. To keep your brand, simply add your company name to the end of each page title as long as it fits within the character count.